what on earth is a BLOGGING VOICE?! // how to make your posts uniquely YOU!

Novice bloggers often worry about this little mystery called a writing voice. What is it, and, most importantly, how do you find it?

I was certainly one of them when I began (nearly one year ago, yeet). From years upon years of reading, I knew what a writing voice was, but it was a totally different thing to put it into practice. Was I supposed to be serious and write essay-like posts? Or should I be silly and have funny, relatable posts?? SO, I did both, but not simultaneously. Separately. And it was strange. don’t read my old posts i’m begging you.

I’d kind of forgotten how hard it was and hadn’t planned to write a post like this, but I was reminded by a certain comment that it was a topic I needed to address (thank you, Mary!) With a lot of work and getting comfortable in my own skin, I found my own writing style and voice that I love.. and that we’ll examine in depth in a little bit!

If you’ve been meaning to make your posts unique or find what makes your writing special, it’s time to sit back and talk about finding your writing voice. Let’s gooo!


First of all, what is a writing voice?Β I don’t know about you, but the first thing I think when I hear ‘writing voice’ is a singing voice. My favorite artist when I was little was Demi Lovato — yeah, I was one of those Camp-Rock-obsessed kids — because her voice was so distinct. She’s got a one-in-a-million voice and you could easily pick it out.

Like a distinct voice, a distinct way of writing can gain you more fans. Because you’re different, and that’s awesome. Here’s the million-dollar question: what makes you stand out from the 12 million other bloggers on the web?Β That’s exactly what you need to ask to find your voice and take your writing to the next level.


What makes me different? It’s kind of hard to tell, because, through my own eyes, I’m not special. I only see the general things, the things that ‘everyone’ does. I’m homeschooled, I like to create things, and I’m a Christian — those are three facts about me, but they’re also true for most of the people I follow.

How on earth, then, do I stand out??

If you’re not sure that you’re unique-content-worthy, think about the small things that make you stand out. They can be general things, like my love for contemporary YA, or something small and seemingly insignificant…. like my Ninjago obsession!

WAIT A SEC LET’S ELABORATE ON THAT. You more than likely have never seen an episode of Ninjago, and you almost certainly aren’t a supremely dedicated fan. But Ninjago has become a staple in my blog. I’m kinda infamous for it now and my readers think it’s hilarious. A few of you have emailed me to show memes or a comment from a younger sibling. It’s adorable. You guys are the cutest πŸ™ƒ


This is what the blogging world calls a trademark. It’s something unique to you, like me and my ninja, Abbiee and her waffles, and Sarah and her dry wit. Your trademark can be anything you want it to be — something you love, your mission statement, or a quality unique to you. aNyThInG. Get creative.


The same also applies to a more technical aspect — actual writing. The actual wordsΒ and punctuation you use in your posts is just as important as the content. I tend to use three trends in my writing: constant fandom references, constant slang, and 239435874 punctuation marks in a row. All three of those can weave into the way I write my post.

Say, for example, I was writing a review.

I could say: “This book was a big draw for me because the romance, but it did not quite meet my expectations. The love interest was stereotypical, and the romance was forced.”

Or I could implement my trademarks: “I was really looking forward to this book, but??? I expected a lot more from it. The love interest was really dull. If there’s a romance, it needs to have at least some sort of resemblance to Jaya. Like actually have some sparksΒ man!!”

The content’s the same. I’m addressing the same subject in both situations. But the first one could have been written by ANYONE. The second is quite obviouslyΒ a lot more recognizable.


Something we like to say online (or anywhere, really) is be yourself! be authentic! never adapt to your environment!! And while I think that’s good advice for interacting with others over the internet, it’s not what I recommend for blogging.

Before you even think I’m telling you to abandon your own personality in exchange for a better, more attractive one just to make your writing more unique, (wHICH I AM NOT BC YOU ARE AMAZING AS YOU ARE) let me explain.

My personality is an odd one. I’m reserved and awkward when I’m around people I don’t know, but loud and outgoing and still awkward when I’m with my friends. Both are cool, and both are genuinely me.

When I’m writing posts like this, I have a choice of which part of myself I choose to display.Β Just like real life, you can make a lasting impression by which side you choose. I like to focus on the bolder version of myself on my site because (1. it’s more fun to scream all the time, and (2. not many people like to be boisterous. It’s my own personal Demi Lovato voice, so to say.

Put some of that personality into your writing, love. You’re so special and unique. You just have to be willing to put yourself out there so others will recognize it.


I hope you’ve found a few ways to make your writing stand out in the crowd! Thank you, Mary, for your questions. I had a lot of fun diving a little deeper into the subject!

Thoughts?Β What’re the staples in your writing? What trademarks do you have on your blog, or have you noticed on others’ blogs?

P.S. there are only 5 days to submit your write christmas short story and win $15!


45 thoughts on “what on earth is a BLOGGING VOICE?! // how to make your posts uniquely YOU!”

  1. I’m glad to know that I wasn’t the only one obsessed with Camp Rock. And my younger brother and I started watching Ninjago only because of all the GIF’s and references you put on your blog. So thank you. πŸ˜„


  2. Haha, yeah, I have the same personality as you! I’m SUPER shy and awkward near almost everyone except close family and friends, but I prefer to be more extroverted online!

    But I was literally JUST THINKING ABOUT THIS because I don’t really have a trademark…… goes off to figure that out it may just have to be my ATLA obsession….. XD


      1. πŸ˜„ yeah, I’ve tried. I used to test “INFJ” on those sites, but now I’m testing “INFP”

        runs off to test again

        Aaaaaannnndd . . . INFP! Which is odd, because on literally every other website, I’m INFJ. Oh well. Personality tests aren’t always everything. XD I honestly relate to both. shrugs I guess we’ll never know . . . disappears into shadow


  3. Be yourself sums it up πŸ˜‚
    Nice, I would, but then it’d just be me writing in all caps and fangirling over one of my 30 fandoms πŸ˜‚πŸ˜‚ hehe…

    Speaking of fandoms, did you know that AVENGERS ENDGAME TRAILER IS HERE!?!?! Ninja day was the 5th, And Smash Ultimate releases today, AND a Spiderman Far From Home trailer tmrw!?? EEEEEEEE


    1. heyy, that’s pretty much what i do πŸ’β€β™€οΈ πŸ˜‰ fandoms are my lifeblood lol
      ninja day was awesome, the fandom went crazy and there was so much art 😍 i saw the trailer for endgame and maRVEL IS ON A ROLL LIKE OMG. i’m still waiting to see the spiderman enter the spiderverse though, i’m sooo excited for it ✨


  4. Nice post! I’ve been trying to figure out my writing voice (@ ), but I keep having problems (though maybe its in my own mind? Lol), I wish I could see my posts out of a reader’s eyes so I can see what its truly like and adjust my writing from there. . . Oh well. . . . Anyway, thank you for this post!


    1. i feel ya girl πŸ€·β€β™€οΈ it would be nice to have an outside perspective, so you could see your strong points and your flaws… but hey, if you see yourself in your writing that’s at least a start, yeah?! β˜€οΈ you’re welcome julia, and thanks for reading πŸ€—


  5. Ooh these are great tips! I’ve also struggled with finding my unique writing voice. Also, your Ninjago gifs are always so funny, even though you’re right – I’ve never watched an episode of Ninjago. XD XD


  6. The past version of my blogging self thanks you. Several years ago when she finally summoned enough courage to ask her writing community how to blog, she was swamped with “BE YOURSELF!” but no one ever deigned to tell her HOW EXACTLY THAT’S DONE.

    Sheesh. This is a really good post.

    And for the record, your blogging voice is one of the top reasons I read this blog more consistently than most other writing sites. You seem very… comfortable with yourself, I guess, and not trying to be something you’re not. You’re such a real, genuine human being (which seems to be rare these days — everyone’s so impersonal) and it makes everything you write so enjoyable to read. bestows you with elvish glitter


    1. it’s hilarious because i was disgusted by this post when i was writing it, and now yall are saying it was so helpful and i’m like ??? thank you?? thanks for explaining the ‘why’ behind it πŸ™ƒ
      gIRL YOU ARE THE UNIQUE VOICE GODDESS. i could pick out your writing out of 99 other posts in a heartbeat, that’s how awesome it is πŸ’› i totally aspire to be as on brand as you like seriously


  7. I LOVED THIS POST!!! One of the things that has helped me find my blogging voice is reading blogs like this, showing how to be a fun and relatable blogger while still putting out content that can be taken seriously. πŸ˜‰

    I think people probably know me for my Han Solo gifs, obsession with Lord of the Rings + books in general, and hashtags/caps. πŸ˜€


  8. I love these tips so much, Abby! I think my biggest problem is that my generic blogging “voice” is your first example. I use correct grammar, complete sentences, etc. because that’s just how I function. But it’s not very interesting. XD I also need to figure out a “trademark” bc I don’t have one at all or any idea how to make that. Stuff to work on for sure! πŸ™‚


    1. wow, thank you love!! hey, there’s no shame it that. i understand the want to communicate clearly and be professional. that’s exactly why i was flip-flopping between overly silly and overly professional! for a trademark, i’d start thinking along the lines of food, fandoms, and generally fan-able things, if that makes sense. i know this guy on youtube who is making money off merch because of his trademark, WHO WAS A PIRATE IN THE 1700’s. so whenever i see ‘jean lafayette,’ i think of him. it’s so hard but also so simple to find a golden trademark. so you know, just keep your eyes out for things that make you YOU.


  9. Loved this blog post, Abby! Camp Rock was my JAM when I was a kid. I wanted to write songs so I was pretty obsessed with Demi Lovato too β€” ESPECIALLY in that movie. And then there were Jonas Brothers but pretending to be a trio other than the Jonas Brothers??? Iconic.

    Thank you for sharing this post! I’m definitely drawn to your blog because of your distinct voice. I also find that I’m super awkward when I’m uncomfortable but then I don’t shut up or stop goofing off around when I’m in a familiar environment or with friends, so I need to try that fun side to my blogging voice instead of always trying to be too serious. You’re definitely right, there’s a balance!


    1. CAMP ROCK FOR THE WIN. haha, i always thought that was strange as a kid. connect three who?? they were the jonas brothers and none other πŸ˜‰
      thank YOU for reading and all your sweet comments, they make my day 😍 oh my goodness, same here. being around people and being serious is so much pressure. it’s sooo refreshing to be a loud weirdo (and still be proud of it πŸ’›πŸ’›)

      Liked by 1 person

  10. This was so helpful. My brother LOVES Ninjago so I’ve seen so many episodes and to be honest I really like the show. πŸ˜€ Awesome post.
    -Rose ❀


  11. Wow!!! Thank you sooo much Abby for taking the time to create a post to answer my questions!! This is defiantly going to help me so much with bringing out the real me in my blog posts! 😁


  12. your blog is absolutely amazing and a new favorite of mine! love the color scheme you’re slaying!! and love this post! I 100% agree with everything. I feel I still need to work on my writing voice – right after I’ve nailed my new aesthetic πŸ˜‚πŸ˜‚πŸ˜‚ thanks for all the tips! I love how you say we get to choose which part of us to display – totally agree!!

    xx lisa


  13. This post is so helpful. I’ve struggled with having a distinctive and consistent voice in both writing and blogging, and while it can be fun to experiment, I’d like to find “my voice!” You have a really fun and consistent voice, which makes your posts really enjoyable to read! Thanks for sharing your tips.
    Also, 1) your blog is so pretty and aesthetic, 2) I also tend to be more outgoing online that in real life- maybe it’s a common blogger trait, 3) Chasing Jupiter is amazing, and 4) the ninjago gif πŸ˜‚.


    1. it took a lot of time and thought to find mine. i believe everybody’s creative process varies, but my tips have worked for me and i hope they’re helpful for you!! 😊 thank you! hahah yes we bloggers are introverted weirdos in the heart i think πŸ˜‚ i haven’t finished chasing Jupiter yet but i’n soooo excited to!

      Liked by 1 person

  14. This is really helpful! One of the first things I thought when I looked at your blog was ‘ooh this a cute aesthetic, I like this.” So you definitely have the branding going well and I’m working on applying these tips also. Thanks πŸ™‚


join the conversation!

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.